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Logotype & Brand Design
for a toxicological laboratory

Acutis Diagnostics, NY, USA

Client request

Acutis is a company at the forefront of clinical toxicology, pursuing innovative technologies and strategies to focus on the immediate and long-term future. Established in 2014, the company aims to increase its presence and visibility in the US market.

Approach & solution

There was an existing brand identity for Acutis, which did not reflect what the company is today and what the company will be tomorrow. I bring simplicity, accuracy, and sharpness into the identity of Acutis by redesigning the logotype and all the mediums used by sales teams, following the codes of the pharmaceutical industry, and bringing the notion of future and high-tech into the visuals.

Work I have done

Redefine and Design the Core Brand Elements

  • New Logo and Tagline
    Develop a fresh, compelling logo and tagline that reflect the new brand identity

  • Brand Guidelines
    Create a comprehensive brand style guide that includes the new logo usage, color palette, typography, imagery style, and tone of voice

Update and Produce Print Collateral

  • Business Essentials
    Redesign business cards, letterheads, envelopes, and other stationery to align
    with the new brand


  • Marketing Materials
    Revamp brochures, flyers, posters, banners, and product packaging with the updated branding elements

Revamp and Enhance Digital Assets

  • Website Overhaul
    Redesign the website with the new brand identity, ensuring consistency in visuals and messaging across all pages

  • Digital Marketing
    Update social media profiles, email templates, online advertisements, and digital presentations to reflect the new brand look and feel.

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