Visual identity, Print
& Packaging Design

AixBox, la box loisirs de l'été à Aix-en-Provence

Client request

The City of Aix-en-Provence asked for designing the new "Aix Box" which includes all types of activities, sports, art, culture for the youth population during summer holidays. 

Approach & solution

I have imagined a playful, colorful, fun & dynamic graphics to seduce young people & their families during this campaign. The "Aix box" has been declined in various colors, each one is related to a particular activity. 

I designed it like a black mystery box to suggest they are full of discoveries & surprises for kids or teenagers.

Work

Logotype, Branding, visual graphic declinations, Box Packaging & setting display situation.

Freelance project in coordination with Verso Agency, Aix-en-Provence