top of page
PHILIPPE HALABURDA
AD / SR BRAND DESIGNER
Logotype & Brand Design
for a Biomarker Services Provider
Acutis Biosciences, NJ, USA
Client request
Acutis sought to establish Acutis Biosciences as a new entity in the biopharma market to leverage its expertise in biomarker research and development. The decision stemmed from a desire to expand beyond their existing diagnostics focus and address the growing demand for advanced biopharma solutions.
Approach & solution
I developed a logotype and brand design that reflects its specialized focus on biomarker services. The new logotype was crafted to convey precision, innovation, and expertise in the biopharma sector. The design integrates elements that highlight the cutting-edge nature of their work while maintaining a professional and authoritative presence.
Work I have done
Revised Core Brand Elements
-
New Logo following the Acutis Brand Identity
Crafted a new logo and tagline that align with the updated brand identity
-
Established Brand Guidelines
Developed a detailed style guide outlining logo usage, color scheme, typography, imagery, and tone.
Update and Produce Print Collateral
-
Business Essentials
Redesign business cards, letterheads, envelopes, and other stationery to align with the new logo
-
Marketing Materials
Revamp brochures, flyers, posters, banners, and product packaging with the updated branding elements
Revamp and Enhance Digital Assets
-
Dedicated Website
Overhauled the website to align with the new brand identity, ensuring consistency in visuals and messaging throughout
-
Online Presence
Update social media profiles, email templates and digital presentations to enter the Biopharma market
Results Obtained
Activity as a provider of biomarker-based analysis scheduled
to start Q4 2025
This new identity enhances brand recognition and positions Acutis Biosciences as a leader in biomarker services, bridging the gap between scientific expertise and client engagement.
This strategic marketing launch was intended to position the company at the forefront of biopharma advancements, enhance its market presence, and drive growth in a rapidly evolving sector.
By branding Acutis Biosciences, I help Acutis capitalize on emerging opportunities in personalized medicine and drug development, aligning with industry trends that emphasize precision and innovation.
bottom of page