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Logotype & Brand Design
for a Biotechnology Company 

NOFAAA Therapeutics, NJ, USA

Client request

NOFAAA Therapeutics is an early-stage drug discovery and development company rooted in genomics. They focus on pursuing innovative, breakthrough therapies aimed at targeting cancer. 
Launched in 2022, NOFAAA Therapeutics required a brand identity to establish its presence and support the initiation of its activities.

Approach & solution

I developed a brand identity that reflects their commitment to groundbreaking science and their ambition in the biopharma industry. The visual elements, including the logo, color palette, and typography, were crafted to convey professionalism and cutting-edge innovation. The design aspired to evoke trust and credibility while highlighting the company’s focus on precision medicine.

Work I have done

Redefine and Design the Core Brand Elements

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  • New Logo and Tagline
    Develop a fresh, compelling logo and tagline that reflect the new brand identity
     

  • Brand Guidelines
    Create a comprehensive brand style guide that includes the new logo usage, color palette, typography, imagery style, and tone of voice

Update and Produce Print Collateral

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  • Business Essentials
    Redesign business cards, letterheads, envelopes, and other stationery to align
    with the new brand
     

  • Marketing Materials
    Revamp brochures, flyers, posters, banners, and product packaging with the updated branding elements

Revamp and Enhance Digital Assets

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  • Website Overhaul
    Redesign the website with the new brand identity, ensuring consistency in visuals and messaging across all pages
     

  • Digital Marketing
    Update social media profiles, email templates, online advertisements, and digital presentations to reflect the new brand look and feel.

Results  Obtained

I ensured that the brand identity aligned with Nofaaa's strategic goals and resonated with its target audience. The resulting brand assets were designed to support their launch and establish a recognizable presence in the competitive biopharma market.

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