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PHILIPPE HALABURDA
AD / SR BRAND DESIGNER
Logotype & Brand Design
for a New Digital Platform
for Fitness Practice
MAGYM, NY, USA
Client request
Magym, a new digital fitness platform, requested a brand identity that captures its innovative, energetic, and empowering essence. The client sought a design that stands out in the competitive fitness industry, communicates energy and movement, and effectively engages users across all touchpoints.
Approach & solution
I developed a cohesive brand identity for Magym that integrates smoothly across apps, social media, and promotional materials, positioning it as an innovative, energetic, and empowering fitness platform. The bold and dynamic logo reflects the brand’s digital focus and active nature. I crafted a clean, modern wordmark with subtle design elements that convey strength and movement.
Work I have done
Define and Design the Core Brand Elements
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New Logo
Develop a fresh, compelling logo and tagline that reflect the new brand identity
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Brand Guidelines
Create a comprehensive brand style guide that includes the new logo usage, color palette, typography, imagery style
Produce Print Collateral
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Business Essentials
Design business cards, letterheads, envelopes, and other stationery to align with the new brand
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Marketing Materials
Create brochures, flyers, posters
Results Obtained
After completing the branding work for Magym, including print documents, the platform saw a significant enhancement in its market presence.
The new branding established a robust and cohesive identity that communicated the platform's energy and innovative spirit.
The print materials, such as brochures and promotional items, effectively conveyed Magym's dynamic and empowering message.
While the digital aspects are still being revamped, the updated print collateral has laid a solid foundation for a unified and compelling brand experience.
The forthcoming app and website redesigns will further strengthen Magym's overall brand presence.
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