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Logotype & Brand Design
for a New Boutique Clinic Specializing
in Non-surgical Anti-aging Treatments
Evolve Medical, NY, USA
Client request
Evolve Medical's client has requested a brand identity that resonates with individuals seeking personalized, high-quality care to enhance their appearance and overall well-being. They want their brand to reflect the boutique nature of their clinic and highlight their expertise in non-surgical anti-aging treatments, including skin rejuvenation, body contouring, and IV therapy. The identity should convey professionalism, luxury, and trust, appealing to clients looking for advanced, non-invasive treatments that improve their health and beauty.
Approach & solution
I created a brand that aligns with Evolve Medical's vision and appeals to its target clientele, who seek high-quality, personalized treatments in a luxurious setting.
I combined clean, modern typography with a refined color palette to create a logo and brand aesthetic that exudes luxury and vitality. Subtle elements, like soft curves or abstract forms, evoke the natural, revitalizing effects of Evolve Medical’s treatments, representing rejuvenation and renewal.
I use soft yet vibrant colors to communicate health while maintaining a welcoming, approachable image. The overall visual design blends calming tones with energetic accents, symbolizing vitality and radiance and reinforcing the sense of elegance and professionalism that reflects the clinic's expertise.
Work I have done
Create the Core Brand Elements
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New Logo
Develop a fresh, compelling logo and tagline that reflect the new brand identity
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Brand Guidelines
Create a comprehensive brand style guide that includes the new logo usage, color palette, typography, imagery style, and tone of voice
Produce Print Collateral
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Business Essentials
Design business cards, letterheads, envelopes, and other stationery
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Marketing Materials
Create brochures, flyers, posters, and advertising visuals
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Product packaging
with the updated branding elements
Results Obtained
Design Packaging Products
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Digital Marketing
Conceptualize design for anti-aging serum, day and night face creams
The result of the brand identity work for Evolve Medical was a cohesive, visually compelling identity that effectively communicated the clinic's expertise in non-surgical anti-aging treatments.
The refined aesthetic established a robust and professional presence that resonated with their target audience, positioning Evolve Medical as a trusted, personalized, high-quality care provider.
The brand’s elegant design and vibrant, health-focused colors created a welcoming yet luxurious image, enhancing the clinic’s appeal.
This new identity helped attract clients seeking advanced treatments, boosting brand recognition and solidifying Evolve Medical’s market placement.
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