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PHILIPPE HALABURDA
AD / SR BRAND DESIGNER
Logotype & Brand Design
for a New Boutique Clinic Specializing
in Non-surgical Anti-aging Treatments
Evolve Medical, NY, USA
Client request
Evolve Medical's client has requested a brand identity that resonates with individuals seeking personalized, high-quality care to enhance their appearance and overall well-being. They want their brand to reflect the boutique nature of their clinic and highlight their expertise in non-surgical anti-aging treatments, including skin rejuvenation, body contouring, and IV therapy. The identity should convey professionalism, luxury, and trust, appealing to clients looking for advanced, non-invasive treatments that improve their health and beauty.
Approach & solution
I created a brand that aligns with Evolve Medical's vision and appeals to its target clientele, who seek high-quality, personalized treatments in a luxurious setting.
I combined clean, modern typography with a refined color palette to create a logo and brand aesthetic that exudes luxury and vitality. Subtle elements, like soft curves or abstract forms, evoke the natural, revitalizing effects of Evolve Medical’s treatments, representing rejuvenation and renewal.
I use soft yet vibrant colors to communicate health while maintaining a welcoming, approachable image. The overall visual design blends calming tones with energetic accents, symbolizing vitality and radiance and reinforcing the sense of elegance and professionalism that reflects the clinic's expertise.
Work I have done
Create the Core Brand Elements
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New Logo
Develop a fresh, compelling logo and tagline that reflect the new brand identity
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Brand Guidelines
Create a comprehensive brand style guide that includes the new logo usage, color palette, typography, imagery style, and tone of voice
Results Obtained
Produce Print Collateral
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Business Essentials
Design business cards, letterheads, envelopes, and other stationery
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Marketing Materials
Create brochures, flyers, posters, and advertising visuals
Design Packaging Products
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Conceptualize design for anti-aging serum, day and night face creams
Create packaging with the updated branding elements
One of the Top 100 Health Care Providers in 2024
The result of the brand identity work for Evolve Medical was a cohesive, visually compelling identity that effectively communicated the clinic's expertise in non-surgical anti-aging treatments.
The refined aesthetic established a robust and professional presence that resonated with their target audience, positioning Evolve Medical as a trusted, personalized, high-quality care provider.
The brand’s elegant design and vibrant, health-focused colors created a welcoming yet luxurious image, enhancing the clinic’s appeal.
This new identity helped attract clients seeking advanced treatments, boosting brand recognition and solidifying Evolve Medical’s market placement.
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