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Logotype & Brand Design
for Shower Gel & Body Wash
Products For Men

Eau de Saint-Tropez, France

Client request

Eau de Saint Tropez wanted a brand identity to launch its new line of shower gel and body wash products for men in France.
They were expecting a visual identity that could capture the essence of sophistication and freshness while reflecting the luxurious and high-quality nature of their new products.

Approach & solution

I created a logo and graphic design that embodied sophistication and freshness.
Blue conveys a sense of calm and luxury, while yellow adds a touch of vitality and energy.
Combining these colors evoked elegance, a vibrant lifestyle, and the Riviera, appealing to the modern male consumer.
The logo featured clean, refined lines, ensuring it stands out as both premium and dynamic.
This cohesive approach enhanced the brand's image and resonated with its target audience.

Work I have done

Design the Core Brand Elements

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  • New Logo and Tagline
    Develop a fresh, compelling logo and tagline that reflect the new brand identity
     

  • Brand Guidelines
    Create a comprehensive brand style guide that includes the new logo usage, color palette, typography, imagery style, and tone of voice

Produce Print Collateral

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  • Business Essentials
    Redesign business cards, letterheads, envelopes, and other stationery to align
    with the new brand
     

  • Marketing Materials
    Create flyers and posters with the updated branding elements
     

  • Packaging
    Design packaging of their shower gel and body wash products

Results  Obtained

The new branding for Eau de Saint Tropez resulted in a solid and cohesive identity that effectively captured the sophistication and freshness of their men's shower gel and body wash products.
The refined, dynamic visual elements established a premium and energetic brand image, enhancing France's products' market presence.
Overall, the new branding successfully positioned Eau de Saint Tropez as a distinguished choice in the men’s grooming segment.

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