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PHILIPPE HALABURDA
AD / SR BRAND DESIGNER
Logotype & Brand Design
for an Interventional Pain Management Specialist
Integrated Spine & Pain Care, NY, USA
Client request
The client requested a new logo and print materials to establish a professional and approachable brand identity for their practice.
They needed a logo that would reflect their expertise in pain management while conveying trust, care, and relief for patients.
Additionally, they sought print materials, including business cards, letterheads, and brochures, to create a cohesive and polished brand presence that would communicate their services effectively to patients and medical professionals.
The goal was to project a sense of compassion and precision in their practice through visual design.
Approach & solution
Inspired by the client’s focus on pain management, I stylized the vertebra to create a meaningful and visually appealing logo.
I designed the vertebra in a minimalistic and modern style, ensuring it conveyed both the anatomical precision of the practice and a sense of relief and care. The soft, clean lines represented the spine’s form while integrating it seamlessly into the logo’s overall design.
By balancing professionalism with warmth, I could symbolize the client's healing expertise and commitment to patient well-being through a refined visual identity.
Work I have done
Design the Core Brand Elements
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New Logo
Develop a modern and compelling logo that reflects the new brand identity
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Brand Guidelines
Create a comprehensive brand style guide that includes the new logo usage, color palette, typography, imagery style
Produce Print Collateral
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Business Essentials
Redesign business cards, letterheads, envelopes, and other stationery
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Marketing Materials
Design brochures, flyers, posters, banners, and signages with the updated branding elements
Results Obtained
Leading Pain Management Practice
in Long Island New York in 2024
This new graphic identity significantly enhanced the practice’s professional image.
The logo, featuring a stylized vertebra, successfully communicated the specialist’s expertise and a sense of trust and care, resonating well with patients and medical professionals.
The cohesive branding across business cards, letterheads, and brochures provided a polished and unified look, improving patient communication and brand recognition.
As a result, the practice saw increased engagement from new patients, and the visual identity reinforced its reputation as a compassionate and skilled provider of pain management.
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