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Logotype & Brand Design
for an Interventional Pain Management Specialist
Integrated Spine & Pain Care, NY, USA
Client request
The client requested a new logo and print materials to establish a professional and approachable brand identity for their practice.
They needed a logo that would reflect their expertise in pain management while conveying trust, care, and relief for patients.
Additionally, they sought print materials, including business cards, letterheads, and brochures, to create a cohesive and polished brand presence that would communicate their services effectively to patients and medical professionals.
The goal was to project a sense of compassion and precision in their practice through visual design.
Approach & solution
Inspired by the client’s focus on pain management, I stylized the vertebra to create a meaningful and visually appealing logo.
I designed the vertebra in a minimalistic and modern style, ensuring it conveyed both the anatomical precision of the practice and a sense of relief and care. The soft, clean lines represented the spine’s form while integrating it seamlessly into the logo’s overall design.
By balancing professionalism with warmth, I could symbolize the client's healing expertise and commitment to patient well-being through a refined visual identity.
Work I have done
Design the Core Brand Elements
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New Logo
Develop a modern and compelling logo that reflects the new brand identity
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Brand Guidelines
Create a comprehensive brand style guide that includes the new logo usage, color palette, typography, imagery style
Produce Print Collateral
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Business Essentials
Redesign business cards, letterheads, envelopes, and other stationery
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Marketing Materials
Design brochures, flyers, posters, banners, and signages with the updated branding elements
Results Obtained
This new graphic identity significantly enhanced the practice’s professional image.
The logo, featuring a stylized vertebra, successfully communicated the specialist’s expertise and a sense of trust and care, resonating well with patients and medical professionals.
The cohesive branding across business cards, letterheads, and brochures provided a polished and unified look, improving patient communication and brand recognition.
As a result, the practice saw increased engagement from new patients, and the visual identity reinforced its reputation as a compassionate and skilled provider of pain management.
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