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Logotype & Brand Design
for a New Platform for Free
Sports Training Videos

GOFIIT, France & NY, USA

Client request

Gofiit, a new platform offering free sports training videos, requested a complete brand identity to launch its service. They needed a fresh and innovative design that would be dynamic, modern, and approachable, reflecting their mission to make sports training accessible to everyone.
The client sought a logo, color scheme, typography, and visual elements to appeal to fitness enthusiasts while conveying the platform's free, high-quality training content.
The brand identity had to be versatile, working across digital platforms, apps, and social media, to establish Gofiit as a go-to destination for sports training.

Approach & solution

I decided to combine black and white visuals to enhance the impact of the brand’s vibrant green logo. The minimalist use of black and white in the background and typography created a clean, modern canvas that allowed the bright green to stand out, symbolizing energy, vitality, and growth.
This contrast magnified the freshness and dynamism of the logo, making it the focal point of the design.
The aesthetic was bold yet sleek, emphasizing Gofiit’s mission to offer free, accessible sports training while ensuring the brand remained visually compelling across all platforms.

Work I have done

Design the Core Brand Elements

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  • New Logo and Tagline
    Develop a fresh, compelling logo and tagline that reflect the new brand identity
     

  • Brand Guidelines
    Create a comprehensive brand style guide that includes the new logo usage, color palette, typography, and the black-and-white imagery style

Produce Print Collateral

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  • Business Essentials
    Design business cards and other stationery to align
     

  • Marketing Materials
    Design brochures, flyers, posters, banners with the updated branding elements

Results  Obtained

Create and Improve Digital Assets

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  • Digital Marketing
    Create social media visuals to reflect the new brand look and feel

The new identity created a strong visual impact, reinforcing Gofiit’s mission to provide free, high-quality sports training.
​The clean, modern design highlighted the vibrancy of the green, making the logo pop and drawing attention to the platform's energetic and accessible nature.
Gofiit, with its bold black and white visuals contrasted against the bright green logo, effectively established the platform's presence in the sports training space.
This approach attracted fitness enthusiasts and enhanced the platform’s visibility, setting it apart in a competitive market and establishing a memorable and engaging brand presence.

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