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PHILIPPE HALABURDA
AD / SR BRAND DESIGNER
Logotype & Brand Design
for a New Beauty & Skincare
Product line
Fragrence 75, France
Client request
Fragrence 75, a new company specializing in beauty and skincare products, requested a brand identity to launch their line of products.
They sought a design that would convey luxury, elegance, and sophistication, aligning with their premium product offerings.
The client needed a cohesive visual identity, including a logo, color palette, typography, and packaging design, that would resonate with their target audience and reflect the high quality of their beauty and skincare products.
The goal was to create a strong, recognizable brand to stand out in the competitive beauty market and attract discerning customers.
Approach & solution
My mission was to craft a visual identity for their beauty and skincare products that embodied elegance, luxury, and sophistication.
I used a warm atmosphere in the design to create a sense of inviting comfort and indulgence, which aligns with the brand's premium nature.
The warm tones and rich textures evoke a feeling of luxury and personal care, making the brand more relatable and appealing to its target audience.
This approach ensures that the identity stands out in the competitive beauty market and resonates with customers seeking high-quality, elegant skincare solutions.
Work I have done
Define and Design the Core Brand Elements
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New Logo
Develop a fresh, compelling logo and graphic style that reflect the new brand identity
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Brand Guidelines
Create a comprehensive brand style guide that includes the new logo usage, color palette, typography, and visual atmosphere to present the products
Results Obtained
Produce Packaging Products
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Marketing Products
Create the packaging for each product part of the skin care line
The new brand identity I developed for Fragrence 75 resulted in a strong and cohesive presence in the beauty and skincare market.
The warm, elegant design successfully communicated the luxury and sophistication of their product line, making it appealing and memorable to customers.
The refined color palette and sophisticated visuals created a sense of indulgence and high quality, enhancing the overall brand perception.
This approach helped Fragrance 75 stand out in a competitive market, attract its target audience, and establish a compelling and relatable image for its beauty and skincare products.
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