PH260272=Philippe Halaburda, a Freelance Art Director & Senior Brand Designer

Logotype & Brand Design for a new Portable Mini Smart Robot Speaker

BIIPI Robot, TX, USA

The client requested a logo and branding for a new smart speaker called Biipi:

They were looking for a design that reflected the product’s advanced technology, sleek design, and intuitive user experience.
The branding needed to communicate innovation, playfulness, and modernity while being approachable and user-friendly.
The overall identity had to appeal to tech-savvy consumers, blending sophistication with a sense of ease and accessibility.
The logo was expected to be simple yet impactful, symbolizing the speaker’s cutting-edge features and seamless connectivity.

For Biipi’s logo and branding, I aimed to create a playful yet modern design that reflected the smart speaker's innovative and intuitive nature.

My approach was to develop a colorful and dynamic logo that would stand out in the tech market while remaining approachable.
I used vibrant, contrasting colors to convey energy and excitement, aligning with the speaker’s cutting-edge features.
The logo’s rounded, soft shapes evoke friendliness and ease of use, while the bold design emphasizes the product’s advanced technology.
This blend of playfulness and modernity ensures that the branding appeals to many tech-savvy users.

This fresh brand identity attracted attention, enhancing consumer engagement and fostering a sense of trust and excitement around the product’s launch.

Overall, the branding elevated Biipi as a modern, user-friendly, and cutting-edge smart speaker.

Define the Core Brand Elements

New Logo and Tagline
Develop a fresh, compelling logo that reflect the new brand identity
Brand Guidelines
Create a comprehensive brand style guide that includes the new logo usage, color palette, typography, imagery style, and tone of voice

Produce Print Collateral

Business Essentials
Redesign business cards, letterheads, envelopes, and all the stationery to align with the new brand
Marketing Materials
Create brochures for each test, flyers, posters, and product packaging
Iconography
Design simplified icons to be used consistently across the brand’s digital and print platforms

Develop Digital Assets

Digital Marketing
Create email templates, online advertisements, and digital presentations

Business cards

Promotional Flyers

Digital assets

3d-rendering-holographic-cube-BIIPI copy (1).jpg

In 6 years of collaboration as a Freelancer Art Director:

311 employees (139 in 2018)
for $62.2 Million in revenue in 2023 ($37.5 in 2018)

BIIPI-AppleProducts_MockupsForFree copy.jpg

Philippe Halaburda

ART DIRECTOR
SENIOR BRAND DESIGNER

Logotype & Brand Design for a new Portable Mini Smart Robot Speaker

BIIPI Robot, TX, USA

The client requested a logo and branding for a new smart speaker called Biipi:

They were looking for a design that reflected the product’s advanced technology, sleek design, and intuitive user experience.

The branding needed to communicate innovation, playfulness, and modernity while being approachable and user-friendly.

The overall identity had to appeal to tech-savvy consumers, blending sophistication with a sense of ease and accessibility.

The logo was expected to be simple yet impactful, symbolizing the speaker’s cutting-edge features and seamless connectivity.

For Biipi’s logo and branding, I aimed to create a playful yet modern design that reflected the smart speaker's innovative and intuitive nature.

My approach was to develop a colorful and dynamic logo that would stand out in the tech market while remaining approachable.

I used vibrant, contrasting colors to convey energy and excitement, aligning with the speaker’s cutting-edge features.

The logo’s rounded, soft shapes evoke friendliness and ease of use, while the bold design emphasizes the product’s advanced technology.

This blend of playfulness and modernity ensures that the branding appeals to many tech-savvy users.

This fresh brand identity attracted attention, enhancing consumer engagement and fostering a sense of trust and excitement around the product’s launch.

Overall, the branding elevated Biipi as a modern, user-friendly, and cutting-edge smart speaker.

Define the Core Brand Elements

New Logo and Tagline
Develop a fresh, compelling logo that reflect the new brand identity

Brand Guidelines
Create a comprehensive brand style guide that includes the new logo usage, color palette, typography, imagery style, and tone of voice

Produce Print Collateral

Business Essentials
Redesign business cards, letterheads, envelopes, and all the stationery to align with the new brand

Marketing Materials
Create brochures for each test, flyers, posters, and product packaging

Iconography
Design simplified icons to be used consistently across the brand’s digital and print platforms

Develop Digital Assets

Digital Marketing
Create email templates, online advertisements, and digital presentations

Business cards

Promotional Flyers

Digital assets

In 6 years of collaboration as a Freelancer Art Director:

311 employees (139 in 2018)
for $62.2 Million in revenue in 2023 ($37.5 in 2018)

Philippe Halaburda

Art Director & Sr Brand Designer

Philippe Halaburda

ART DIRECTOR SENIOR BRAND DESIGNER

Logotype & Brand Design for a new Portable Mini Smart Robot Speaker

BIIPI Robot, TX, USA

This fresh brand identity attracted attention, enhancing consumer engagement and fostering a sense of trust and excitement around the product’s launch. Overall, the branding elevated Biipi as a modern, user-friendly, and cutting-edge smart speaker.

Business cards

Promotional Flyers

Digital assets

In 6 years of collaboration as a Freelancer Art Director: 311 employees (139 in 2018) for $62.2 Million in revenue in 2023 ($37.5 in 2018)

Philippe Halaburda

Art Director & Sr Brand Designer

ART DIRECTOR
SENIOR BRAND DESIGNER

This fresh brand identity attracted attention, enhancing consumer engagement and fostering a sense of trust and excitement around the product’s launch.

Overall, the branding elevated Biipi as a modern, user-friendly, and cutting-edge smart speaker.

In 6 years of collaboration as a Freelancer Art Director:

311 employees (139 in 2018)
for $62.2 Million in revenue in 2023 ($37.5 in 2018)