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PHILIPPE HALABURDA
AD / SR BRAND DESIGNER
Logotype & Brand Design
for a new Portable Mini Smart
Robot Speaker
BIIPI Robot, TX, USA
Client request
The client requested a logo and branding for a new smart speaker called Biipi.
They were looking for a design that reflected the product’s advanced technology, sleek design, and intuitive user experience.
The branding needed to communicate innovation, playfulness, and modernity while being approachable and user-friendly. The logo was expected to be simple yet impactful, symbolizing the speaker’s cutting-edge features and seamless connectivity.
The overall identity had to appeal to tech-savvy consumers, blending sophistication with a sense of ease and accessibility.
Approach & solution
For Biipi’s logo and branding, I aimed to create a playful yet modern design that reflected the smart speaker's innovative and intuitive nature.
My approach was to develop a colorful and dynamic logo that would stand out in the tech market while remaining approachable. I used vibrant, contrasting colors to convey energy and excitement, aligning with the speaker’s cutting-edge features.
The logo’s rounded, soft shapes evoke friendliness and ease of use, while the bold design emphasizes the product’s advanced technology.
This blend of playfulness and modernity ensures that the branding appeals to many tech-savvy users.
Work I have done
Define and Design the Core Brand Elements
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New Logo
Develop a fresh, compelling logo and tagline that reflect the new brand identity
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Brand Guidelines
Create a comprehensive brand style guide that includes the new logo usage, color palette, typography, imagery style, and tone of voice
Produce Print Collateral
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Business Essentials
Redesign business cards, letterheads, envelopes, and other stationery to align
with the new brand
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Marketing Materials
Create brochures, flyers, and product packaging with the updated branding elements
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Iconography
Design simplified icons be used consistently across the brand’s digital and print platforms
Develop Digital Assets
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Website
Design a landing page with the new brand identity, ensuring consistency in visuals and messaging
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Digital Presence
Create email templates, and online advertisements to reflect the new brand look and feel.
Results Obtained
This fresh brand identity attracted attention, enhancing consumer engagement and fostering a sense of trust and excitement around the product’s launch.
Overall, the branding elevated Biipi as a modern, user-friendly, and cutting-edge smart speaker.
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