Logotype & Brand Design
for a Toxicological Laboratory
Acutis Diagnostics, NY, USA
In 6 years of collaboration as Freelance AD: 311 employees (139 in 2018)
for $62.2 Million in revenue in 2023 ($37.5 in 2018)
Acutis is a company at the forefront of clinical toxicology, pursuing innovative technologies and strategies to focus on the immediate and long-term future. Established in 2014, the company aims to increase its presence and visibility in the US market and rebrand its entire identity in 2018.
The existing brand identity for Acutis did not align with the company's current and future vision.
I brought simplicity, accuracy, and sharpness into Acutis's identity by redesigning the logotype and all the mediums used by sales teams, following the codes of the pharmaceutical industry, and incorporating the notion of the future and high-tech into the visuals.
Since redesigning Acutis's brand identity and producing new print and digital marketing elements, the company has experienced a significant transformation in its market presence and has strengthened Acutis’s brand recognition and credibility.
The integration of these elements has significantly contributed to Acutis's growth and success in a competitive market.
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The updated brand identity has effectively communicated Acutis's evolving vision and positioned it as a forward-thinking leader in its industry
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The refreshed logo, color palette, and typography now reflect a more modern and dynamic image, resonating with current and potential clients
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The new print materials, including business cards, letterheads, and brochures, have enhanced the company's professional image and improved brand consistency across all touchpoints
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On the digital front, the redesigned website has provided a more engaging and user-friendly experience, aligning with the updated brand messaging and aesthetics
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This overhaul has improved online visibility and facilitated better communication with the audience, resulting in increased engagement and a more robust overall brand presence
Redefine and Design the Core Brand Elements
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New Logo and Tagline
Develop a fresh, compelling logo and tagline that reflect the new brand identity
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Brand Guidelines
Create a comprehensive brand style guide that includes the new logo usage, color palette, typography, imagery style, and tone of voice. partnering with Copy Writer
Update and Produce Print Collateral
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Business Essentials
Redesign business cards, letterheads, envelopes, and all the stationery to align
with the new brand
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Marketing Materials
Revamp brochures for each test, flyers, posters, banners, requisition forms & testing packaging with the updated branding elements
Revamp and Enhance Digital Assets
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Website Overhaul
Redesign the website, ensuring consistency in visuals and messaging across all pages
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Digital Marketing
Update social media profiles, email templates, online advertisements,
and digital presentations to reflect the new brand look
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