top of page
PHILIPPE HALABURDA
AD / SR BRAND DESIGNER
Logotype & Brand Design
for Technology Consulting Services
Provider
Working N Solutions, NY, USA
Client request
Working N Solution, a technology consulting services provider, requested a comprehensive brand identity that would reflect its expertise and innovation in the tech industry.
They needed a brand identity that conveyed professionalism, reliability, and forward-thinking solutions and appealed to startups and established businesses seeking technological guidance.
The goal was to create a sleek, modern identity highlighting their cutting-edge services and commitment to delivering effective, tailored solutions in the rapidly evolving tech landscape.
Approach & solution
I developed a brand identity that encapsulated their expertise and forward-thinking approach in technology consulting. I created a simple and modern logo that reflected their innovative nature, combining clean lines and contemporary typography to convey professionalism and reliability.
The color palette was carefully chosen to evoke trust and technological sophistication, balancing cool, neutral tones with vibrant accents that symbolize energy and progress.
My design work extended across digital and print platforms, ensuring a cohesive and polished look for all branding materials.
Work I have done
Define the Core Brand Elements
-
New Logo and Tagline
Develop a fresh, compelling logo and tagline that reflect the new brand identity
-
Brand Guidelines
Create a comprehensive brand style guide that includes the new logo usage, color palette, typography, imagery style, and tone of voice
Produce Print Collateral
-
Business Essentials
Redesign business cards, letterheads, envelopes, and other stationery to align
with the new brand
-
Marketing Materials
Revamp brochures, flyers, posters, banners, and product packaging with the updated branding elements
Create Digital Assets
-
Website Overhaul
Redesign the website with the new brand identity, ensuring consistency in visuals and messaging across all pages
-
Digital Marketing
Update social media profiles, email templates, online advertisements, and digital presentations to reflect the new brand look and feel.
Results Obtained
The new brand identity I designed for Working N Solution delivered strong results by enhancing the company’s professional image and positioning it as a forward-thinking leader in technology consulting. The modern visuals and carefully selected color palette helped establish client trust and credibility.
The cohesive identity across digital and print platforms reinforced their expertise, making them stand out in a competitive market.
As a result, Working N Solution was able to attract a broader range of clients, from startups to established businesses, and solidify its reputation as a reliable and innovative tech consulting partner.
bottom of page