PH260272=Halaburda Creative & Innovative Graphic Studio

Brand identity & Packaging Design
For a Wine Store

La Cave Aixoise, Aix-en-Provence, France

My mission was to craft a visual identity for their beauty and skincare products that embodied elegance, luxury, and sophistication.
I used a warm atmosphere in the design to create a sense of inviting comfort and indulgence, which aligns with the brand's premium nature.
The warm tones and rich textures evoke a feeling of luxury and personal care, making the brand more relatable and appealing to its target audience.
This approach ensures the identity stands out in the competitive beauty market and resonates with customers seeking high-quality, elegant skincare solutions.

The new brand identity I developed for Fragrence 75 resulted in a strong and cohesive presence in the beauty and skincare market:

The warm, elegant design successfully communicated the luxury and sophistication of their product line, making it appealing and memorable to customers.
The refined color palette and sophisticated visuals created a sense of indulgence and high quality, enhancing the overall brand perception.
This approach helped Fragrance 75 stand out in a competitive market, attract its target audience, and establish a compelling and relatable image for its beauty and skincare products.

Define and Design the Core Brand Elements

New Logo
Develop a fresh, compelling logo and graphic style that reflect the brand identity
Brand Guidelines
Create a comprehensive brand style guide that includes the new logo usage, color palette, typography, and visual atmosphere to present the products

Produce Packaging Design

Produce Packaging Design
Create the packaging for each product part of the skin care line

Client request

The client just opened this new wine store in Aix-en-Provence & needed a clear identity as wine retailer.

Approach & solution

I thought that the natural shape of the vine would be a great visual base for the logotype. I gave an elegant & minimal image to suggest the idea of prestige & high quality. The graphics are mainly dark with just a red task to represent the precious aesthetic of wine world.

Philippe Halaburda

ART DIRECTOR
SENIOR BRAND DESIGNER

Brand identity & Packaging Design
For a Wine Store

La Cave Aixoise, Aix-en-Provence, France

Fragrance 75, a new beauty and skincare brand, sought a luxury-inspired identity, including a logo, palette, typography, and packaging, to showcase its premium products and captivate discerning customers in a competitive market.

My mission was to craft a visual identity for their beauty and skincare products that embodied elegance, luxury, and sophistication.

I used a warm atmosphere in the design to create a sense of inviting comfort and indulgence, which aligns with the brand's premium nature.

The warm tones and rich textures evoke a feeling of luxury and personal care, making the brand more relatable and appealing to its target audience.

This approach ensures the identity stands out in the competitive beauty market and resonates with customers seeking high-quality, elegant skincare solutions.

The new brand identity I developed for Fragrence 75 resulted in a strong and cohesive presence in the beauty and skincare market:

The warm, elegant design successfully communicated the luxury and sophistication of their product line, making it appealing and memorable to customers.

The refined color palette and sophisticated visuals created a sense of indulgence and high quality, enhancing the overall brand perception.

This approach helped Fragrance 75 stand out in a competitive market, attract its target audience, and establish a compelling and relatable image for its beauty and skincare products.

Define and Design the Core Brand Elements

New Logo
Develop a fresh, compelling logo and graphic style that reflect the brand identity

Brand Guidelines
Create a comprehensive brand style guide that includes the new logo usage, color palette, typography, and visual atmosphere to present the products

Produce Packaging Design

Produce Packaging Design
Create the packaging for each product part of the skin care line

Client request

The client just opened this new wine store in Aix-en-Provence & needed a clear identity as wine retailer.

Approach & solution

I thought that the natural shape of the vine would be a great visual base for the logotype. I gave an elegant & minimal image to suggest the idea of prestige & high quality. The graphics are mainly dark with just a red task to represent the precious aesthetic of wine world.

Work

Logotype, brand & packaging design

Philippe Halaburda

Art Director & Sr Brand Designer

Philippe Halaburda

ART DIRECTOR SENIOR BRAND DESIGNER

Brand identity & Packaging Design For a Wine Store

La Cave Aixoise, Aix-en-Provence, France

The new brand identity I developed for Fragrence 75 resulted in a strong and cohesive presence in the beauty and skincare market:

The warm, elegant design successfully communicated the luxury and sophistication of their product line, making it appealing and memorable to customers.

The refined color palette and sophisticated visuals created a sense of indulgence and high quality, enhancing the overall brand perception.

This approach helped Fragrance 75 stand out in a competitive market, attract its target audience, and establish a compelling and relatable image for its beauty and skincare products.

Client request

The client just opened this new wine store in Aix-en-Provence & needed a clear identity as wine retailer.

Approach & solution

I thought that the natural shape of the vine would be a great visual base for the logotype. I gave an elegant & minimal image to suggest the idea of prestige & high quality. The graphics are mainly dark with just a red task to represent the precious aesthetic of wine world.

Work

Logotype, brand & packaging design

Philippe Halaburda

Art Director & Sr Brand Designer

ART DIRECTOR
SENIOR BRAND DESIGNER

Brand identity & Packaging Design
For a Wine Store