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Brand identity & Packaging Design for a Wine Store

La Cave Aixoise

Client request

The client just opened this new wine store in Aix-en-Provence & needed a clear identity as wine retailer.

Approach & solution

I thought that the natural shape of the vine would be a great visual base for the logotype. I gave an elegant & minimal image to suggest the idea of prestige & high quality. The graphics are mainly dark with just a red task to represent the precious aesthetic of wine world.

Work

Logotype, brand & packaging design