Brand identity & Packaging Design for a Wine Store
La Cave Aixoise
The client just opened this new wine store in Aix-en-Provence & needed a clear identity as wine retailer.
Approach & solution
I thought that the natural shape of the vine would be a great visual base for the logotype. I gave an elegant & minimal image to suggest the idea of prestige & high quality. The graphics are mainly dark with just a red task to represent the precious aesthetic of wine world.
Logotype, brand & packaging design