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Logotype & Brand Design
for an Ecological & Environmental Event

Les Trophées de l'Écologie, Paris, France

Client request

This Start-up requested a complete brand identity to position itself as a leader in mobile CPA networks. They wanted a design that would communicate professionalism, innovation, and trust, reflecting their expertise in mobile advertising and performance marketing.
The client sought a cohesive visual identity that would appeal to advertisers and app developers. 
The goal was to create a brand that stood out in the competitive mobile marketing space while conveying reliability and cutting-edge solutions.

Approach & solution

I developed a visual identity that conveyed both professionalism and innovation. I chose a modern font to reflect the company's forward-thinking approach in the mobile CPA network industry. I used a blue and yellow color palette to balance trust and energy. Blue was selected for its association with reliability and stability, which are essential traits for a CPA network. Yellow added a sense of vibrancy and optimism, representing the dynamic nature of mobile advertising.
Combining these elements created a bold, contemporary brand identity that stood out in the competitive market.

Work I have done

Conceive the Core Brand Elements

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  • New Logo
    Develop a fresh, compelling logo that reflects the new brand identity
     

  • Brand Guidelines
    Create a comprehensive brand style guide that includes the new logo usage, typography, AI imagery style, and vibrant color palette

Results  Obtained

Produce Print Collateral

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  • Marketing Materials
    Brochures & flyers  with the updated branding elements

Design Digital Assets

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  • Digital Marketing
    Update social media profiles, email templates, online advertisements, and digital presentations to reflect the new brand look and feel.

The new brand identity I created for Yeah Mobi was crucial in establishing its presence in the mobile CPA network industry.
The graphic chart helped the company stand out in a competitive market, projecting an image of professionalism, innovation, and energy.
This solid visual identity reinforced trust with clients and partners, positioning Yeah Mobi as a reliable and cutting-edge player in mobile advertising.
As a result, the company attracted key clients and rapidly grew its network, gaining momentum and recognition in the industry.

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