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Logotype & Brand Design
for an Ecological & Environmental Awards Celebration

Les Trophées de l'Écologie, Paris, France

Client request

The event "Les Trophées de l'Écologie" in Paris requested branding and visual design for its environmental celebration.
The event honored individuals and organizations dedicated to promoting green ecology and sustainable practices and sought a fresh, impactful visual identity reflecting its environmental responsibility and innovation mission. They needed designs for event materials, including a logo, banners, a website for submitting projects and voting, and promotional content to create a cohesive look emphasizing the importance of eco-conscious efforts.
The purpose was to celebrate and highlight the achievements of those making significant contributions to the green movement in a prestigious and engaging way.

Approach & solution

I designed a cohesive and impactful visual identity that captured the event’s focus on environmental sustainability and green innovation. I created a clean, modern logo suggesting natural elements, such as water and natural tones, to reflect the celebration of ecology inside a circle to symbolize Earth.
The event materials followed this theme, using darker imagery, backgrounds, and earthy hues to emphasize this prestigious and glamorous ceremony.
The overall design conveyed a sense of prestige while staying true to the event’s mission, helping to elevate the celebration of the individuals and organizations being honored.

Work I have done

Conceive the Core Brand Elements

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  • New Logo
    Develop a fresh, compelling logo that reflects the new brand identity
     

  • Brand Guidelines
    Create a comprehensive brand style guide that includes the new logo usage, typography, AI imagery style, and vibrant color palette

Results  Obtained

Produce Print Collateral

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  • Marketing Materials
    Brochures & flyers  with the updated branding elements

Design Digital Assets

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  • Digital Marketing
    Update social media profiles, email templates, online advertisements, and digital presentations to reflect the new brand look and feel.

Following the "Les Trophées de l'Écologie" awards ceremony, the new visual identity contributed to the event’s success by creating a professional and engaging atmosphere that resonated with attendees.
The eco-friendly design elements, from the logo to event materials, reinforced the celebration’s focus on environmental responsibility and sustainability.
The cohesive branding helped enhance the ceremony's prestige, drawing attention to the award winners and their contributions to green ecology.
As a result, the event gained greater visibility and recognition, fostering a sense of unity and shared purpose among participants and elevating the profile of the event and the ecological movement.

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