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Logotype & Brand Design
for a Clothing Manufacturer's
Active Wear

Influence Clothing, South Africa

Client request

The client, Influence Clothing, has requested a brand identity that reflects its unique vision and values. It is looking for a design that resonates with its target audience, capturing the essence of its fashion line while standing out in the market.

Approach & solution

My approach focuses on creating a brand identity that communicates style, individuality, and confidence, aligning with the brand’s mission to influence trends and empower customers.
I begin by exploring the brand's core values, ensuring that every visual element speaks to the boldness and uniqueness of the fashion line.  
The logo is designed to be dynamic and forward-thinking, reflecting the brand’s cutting-edge approach to style. I choose modern, eye-catching visual elements that captivate the audience, while the overall aesthetic conveys a sense of empowerment and trendsetting appeal.

Work I have done

Redefine and Design the Core Brand Elements

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  • New Logo and Tagline
    Develop a fresh, compelling logo and tagline that reflect the new brand identity
     

  • Brand Guidelines
    Create a comprehensive brand style guide that includes the new logo usage, color palette, typography, imagery style, and tone of voice

Update and Produce Print Collateral

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  • Business Essentials
    Redesign business cards, letterheads, envelopes, and other stationery to align
    with the new brand
     

  • Marketing Materials
    Revamp brochures, flyers, posters, banners, and product packaging with the updated branding elements

Revamp and Enhance Digital Assets

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  • Website Overhaul
    Redesign the website with the new brand identity, ensuring consistency in visuals and messaging across all pages
     

  • Digital Marketing
    Update social media profiles, email templates, online advertisements, and digital presentations to reflect the new brand look and feel.

Results  Obtained

The brand identity truly represents Influence Clothing’s innovative and confident spirit.

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