Restaurant Brand Identity
Le Formal restaurant
The client wanted a new identity for his gastronomic restaurant located in the old center of Aix-en-Provence.
Approach & solution
I have imagined a graphic chart inspired by his original signature to have a very unique & personal identity. The tasks of color remind also his very colorful gastronomical style. I also choose a font which is a reference to the historical part of the location.
Logotype, business card & gastronomical menu