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Restaurant Brand Identity

Le Formal restaurant

Client request

The client wanted a new identity for his gastronomic restaurant located in the old center of Aix-en-Provence.

Approach & solution

I have imagined a graphic chart inspired by his original signature to have a very unique & personal identity. The tasks of color remind also his very colorful gastronomical style. I also choose a font which is a reference to the historical part of the location.


Logotype, business card & gastronomical menu

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