Logotype, Graphic Chart & Layout
for a New Hybrid & Connecting Magazine

Le Cab Magazine, France

Le Cab Magazine, a new hybrid and connecting magazine, requested a complete brand identity to launch its publication.
They needed a visual design that reflected their unique approach, blending traditional print with modern digital content to create a seamless reading experience.
The client sought a dynamic and versatile logo, color palette, and typography that would appeal to a diverse audience, conveying a sense of innovation, connectivity, and cultural relevance.
The goal was to position Le Cab Magazine as a forward-thinking publication that bridges different mediums while fostering engagement and connection across various topics and communities.

I envisioned a layout that balanced modern digital aesthetics with the timeless appeal of print. I created a dynamic and flexible design that could adapt seamlessly between print and digital formats, ensuring a cohesive reading experience across platforms.
The layout emphasized clean lines, open spaces, and a contemporary feel, allowing for easy navigation and readability while highlighting the magazine's diverse content.
By incorporating bold typography and striking visuals, I aimed to create a visually engaging experience that reflected the magazine’s hybrid nature, fostering a sense of connection and innovation in every issue.        

Work I have done

Define the Core Brand Elements

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• New Logo
  Develop a fresh, compelling logo that reflect the new brand identity
   

• Brand Guidelines
  Create a comprehensive brand style guide that includes the new logo usage, color palette, typography, imagery and photos

Produce Inaugural Magazine

I focused on setting a strong visual and structural foundation for the publication.

I designed a layout highlighting its hybrid nature, with a clean, modern aesthetic and dynamic grid system that would work effectively for print and digital formats. 

This issue needed an immediate impact, so I emphasized bold typography, eye-catching imagery, and ample white space to create a balanced and engaging reading experience.  

I also introduced interactive elements in the digital version to enhance user engagement, ensuring readers could seamlessly navigate between various sections.

By carefully curating the visual flow of content, I helped convey the magazine’s mission of connecting different cultures, ideas, and topics in a modern and innovative format.  

This groundwork set the tone for the magazine's identity and positioned it as a fresh, forward-thinking publication.

Results  Obtained

The layout I designed for the first issue of Le Cab Magazine delivered strong results, creating a visually engaging and cohesive reading experience across both print and digital platforms.
The clean, modern aesthetic, structured grids and dynamic typography made the content highly readable and visually appealing.
Readers appreciated the seamless flow between long-form articles and shorter pieces, while the digital version's interactive features increased user engagement.
The fresh, versatile design established Le Cab Magazine as an innovative publication, helping it gain traction with its target audience and set a strong foundation for future issues.