Art Director & Senior branding Designer | New York, USA | PH260272

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Work Experience

Brand Identity Development
Design and implement a modern and cohesive logotype for Acutis Diagnostics,
reflecting their clinical expertise in toxicology and Infectious Disease testings
Print Collateral Design
Create visually compelling print materials, including brochures, posters, and stationery,
maintaining brand consistency and professionalism
Online Presence Management
Manage the digital branding of Acutis Diagnostics across their website and social media platforms,
ensuring a unified brand voice and visual identity
Marketing Campaign Coordination
Orchestrate strategic marketing campaigns, utilizing effective design to enhance brand visibility
and engagement within the healthcare industry
Collaborative Team Leadership
Lead cross-functional teams in the execution of design projects, fostering collaboration
and ensuring alignment with Acutis Diagnostics' business objectives

+ Rebranded the company's identity and established the stylistic direction
• Lead the end-to-end design process for multiple high-impact marketing campaigns for launches of tests,
resulting in a 35% increase in client-patient engagement.
• Developed a complete laboratory identity package, which increased brand recognition by 50%.
• Elaborate on high-impact visuals on social media to enhance sales strategy.

Brand Identity Development Strategic Brand Development
Create distinctive logotypes and cohesive visual identities across diverse sectors,
including pharmaceuticals, fashion, and publishing
Comprehensive Visual Design
Develop and execute brand materials for print and online platforms, ensuring consistency
and effectiveness in visual communication
Cross-Industry Expertise
Apply a deep understanding of varied client needs to craft tailored brand strategies
that resonate in competitive markets
Print and Digital Integration
Seamlessly integrate brand elements into print materials and digital assets,
optimizing channel visibility and impact
Client Relationship Management
Collaborate closely with clients to interpret their visions, fostering strong partnerships
and delivering compelling design solutions

+ Key role in the logotype and brand identity for various projects and campaigns at 360
• Engage with clients to understand their needs, ensuring high satisfaction with the creative output to achieve their goals.
• Develop innovative advertising campaigns and drive brand development.
• Implement print and online design solutions across various industries

Brand Identity Development
Created and refined Acutis Biosciences' distinctive logotype,
ensuring it reflects its scientific expertise and commitment to excellence

Print Material Design
Developed engaging and informative print materials, including brochures, posters,
and promotional items, maintaining brand consistency and visual appeal

Online Presence Management
Managed Acutis Biosciences' digital assets, overseeing website design updates,
social media graphics, and online advertising campaigns to enhance brand visibility and engagement

Brand Guidelines Implementation
Established comprehensive brand guidelines to maintain consistency
across all communication channels, ensuring a cohesive and professional brand image

+ Craft a convincing brand identity that supports the new company’s expansion efforts
• Initiated the design of the company's leading site, improving usability and visual appeal.
• Contributed to the creation of visually compelling presentations for investors.
• Introduced fresh design concepts and social media campaigns that led to a 30% increase in website traffic in 6 months.

Logotype Design
Created a modern and sophisticated logotype that embodies Evolve Medical's commitment
to anti-aging and regenerative medicine.

Visual Identity
Developed a cohesive visual identity, incorporating clean lines and a serene color palette
to convey innovation and wellness.

Brand Consistency
Ensured brand consistency across all marketing materials, enhancing recognition
and trust among Evolve Medical's target audience.

+ Craft a convincing brand identity that supports the new company’s expansion efforts
• Initiated the design of the company's leading site, improving usability and visual appeal.
• Contributed to the creation of visually compelling presentations for investors.
• Introduced fresh design concepts and social media campaigns that led to a 30% increase in website traffic in 6 months.

Logotype Creation
Designed a distinctive and professional logotype visually representing Integrated Spine & Pain Care’s mission and values.
Brand Identity Development
Established cohesive brand guidelines, ensuring a consistent and polished look across all marketing materials.
Market Differentiation
Crafted a unique visual identity that sets Integrated Spine & Pain Care apart in the competitive field of pain medicine.

+ Craft a convincing brand identity that supports the new company’s expansion efforts
• Initiated the design of the company's leading site, improving usability and visual appeal.
• Contributed to the creation of visually compelling presentations for investors.
• Introduced fresh design concepts and social media campaigns that led to a 30% increase in website traffic in 6 months.

+ Craft a convincing brand identity that supports the new company’s expansion efforts
• Initiated the design of the company's leading site, improving usability and visual appeal.
• Contributed to the creation of visually compelling presentations for investors.
• Introduced fresh design concepts and social media campaigns that led to a 30% increase in website traffic in 6 months.

Client Briefing and Requirements Gathering
Attended briefing sessions with project managers to understand client requirements and expectations for each medical congress event (25-30 per year)
Identity Development for Each Congress
Designed logos, brand identities, collaterals, newsletters & advertisements for each medical event
Concept Development and Innovation
Generated innovative concepts and ideas that align with client branding and enhance the event experience
Design Brief Development and Feedback Integration
Created detailed design briefs and collaborated with congress directors to incorporate feedback
and ensure alignment with event objectives
Brainstorming and Ideation Sessions
Facilitated brainstorming sessions to foster creativity and develop new concepts
and innovative ideas for medical congress designs
Budget Estimation and Quote Preparation
Estimated project timelines and costs accurately, providing quotes that align
with each medical congress budget and scope requirements.

+ Craft a convincing brand identity that supports the new company’s expansion efforts
• Initiated the design of the company's leading site, improving usability and visual appeal.
• Contributed to the creation of visually compelling presentations for investors.
• Introduced fresh design concepts and social media campaigns that led to a 30% increase in website traffic in 6 months.

+ Craft a convincing brand identity that supports the new company’s expansion efforts
• Initiated the design of the company's leading site, improving usability and visual appeal.
• Contributed to the creation of visually compelling presentations for investors.
• Introduced fresh design concepts and social media campaigns that led to a 30% increase in website traffic in 6 months.

+ Craft a convincing brand identity that supports the new company’s expansion efforts
• Initiated the design of the company's leading site, improving usability and visual appeal.
• Contributed to the creation of visually compelling presentations for investors.
• Introduced fresh design concepts and social media campaigns that led to a 30% increase in website traffic in 6 months.

Come up with innovative concepts & ideas to match client branding.

Develop design briefs & submit them to the conferences directors to get feedback.

Design logos, collaterals, newsletters & advertisements for each medical congress.

Come up with innovative concepts & ideas to match client branding.

Develop design briefs & submit them to the conferences directors to get feedback.

Design logos, collaterals, newsletters & advertisements for each medical congress.

Come up with innovative concepts & ideas to match client branding.

Develop design briefs & submit them to the conferences directors to get feedback.

Design logos, collaterals, newsletters & advertisements for each medical congress.

Education

Sorbonne University Paris V

Paris, France
1994 - 1996

Master Degree Literature

Graphic Art School EDTA Sornas

Paris, France
1991 - 1994

Superior Degree Graphic Design & Art

Lycée Jules Ferry

Coulommiers, France
1991

Bachelor Degree Literature

I am fluent in French.

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