I Build Brands That Hold Up

Senior Creative Director and Brand Designer, New York. Brand identity and visual systems for technology and AI, healthcare and biotech, consumer, beauty, fashion, and editorial. Twenty years, 35+ brands — from logo to system, from brief to final file.

Nofaaa Therapeutics — Biotech Brand Identity
Brand identity for a precision medicine startup, built pre-funding to project credibility the science hadn't proven yet.
Healthcare — Brand Identity — System Design — AI-Assisted
Acutis — Toxicology Lab Rebranding = Clinical Authority
Full rebrand for a national diagnostics lab. 50% brand recognition lift, 29% more physician orders, 58% higher social CTR, 22% shorter sales cycle.
Healthcare — Rebrand— Clinical — AI-Assisted
Biipi — Smart Robotics Brand Identity
A logo and brand identity that attracted Samsung and Bose before the product launched.
Tech — Robotics — Logo Design — Brand Identity
Green Affinity — Ecology Magazine Identity
Brand identity for a Paris ecology magazine, built to earn trust without reading as a lecture.
Editorial — Brand Identity — Social Impact
Eau de Saint-Tropez — Men's Grooming Packaging
Premium men's skincare packaging, built on restraint instead of the category's usual ruggedness.
CPG — Packaging — Lifestyle
Acutis Biosciences — Biotech Brand Identity
Brand identity and investor narrative for a precision medicine startup. $2.1M in seed funding, 5 new partnerships in 6 months, +27% partner conversion.
Biotech — Brand Identity — Science — AI-Assisted
Evolve Medical — Anti-Aging Brand Identity
Brand identity for a multi-location anti-aging clinic, holding luxury and clinical credibility at once.
Healthcare — Beauty — Brand Identity — AI-Assisted
Wine Atmosphere — Bilingual Wine & Lifestyle Magazine
Bilingual wine magazine identity — one system, two languages, neither an afterthought.
Editorial — Print Design — Brand Identity
Villa Baulieu — Luxury Winery Visual System
Luxury Provence winery identity, built to work at bottle, estate, and international scale.
Luxury — Hospitality — Packaging
Fragrence75 — Cosmetics Packaging Design
Launch packaging for a cosmetics brand with no existing equity to lean on — shelf-ready from day one.
Beauty — Packaging — Product Launch — AI-Assisted
F-Mag — French Trend Fashion Magazine Identity
French fashion magazine identity, built to stay consistent at high volume without losing craft.
Fashion — Editorial — Magazine Design — Print — AI-Assisted
Altruist — Culture Magazine Editorial System
Paris culture magazine identity, built to move fast without losing a considered voice.
Editorial — Magazine Design — Print — Brand Identity — AI-Assisted
ILCV — Clinic Brand System for Clinical Growth
Multi-location clinic brand system — one identity, many doors, no fragmentation.
Healthcare — Brand System — Multi-location
APGX — Pharmacogenomics Lab Identity
Pharmacogenomics lab identity, translating complex science into something a non-specialist can trust at a glance.
Healthcare — Brand Identity — Science — AI-Assisted
Influence Clothing — Contemporary Fashion Identity
Fashion label identity built on a distinct point of view, not trend-chasing.
Fashion — Brand Direction — Visual Identity
Le Formal — Restaurant Brand Identity
French-inspired restaurant identity, calibrated to set the right expectation before a guest walks in.
Hospitality — Brand Identity — Craft
Brisk Teaching — AI Education Brand Identity
AI education platform identity, built on warmth over the category's usual clinical or futuristic tone.
Tech — AI — Brand Identity — AI-Assisted
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