I Build Brands That Hold Up

Senior Creative Director and Brand Designer, New York. Brand identity and visual systems for technology and AI, healthcare and biotech, consumer, beauty, fashion, and editorial. Twenty years, 35+ brands — from logo to system, from brief to final file.

Nofaaa Therapeutics — Biotech Brand Identity
A precision medicine startup with no published validation yet, and investors to convince in the meantime.
Healthcare — Brand Identity — System Design — AI-Assisted
Acutis — Toxicology Lab Rebranding = Clinical Authority
Every toxicology lab claims accuracy. None of them seem to mean it.
Healthcare — Rebrand— Clinical — AI-Assisted
Biipi — Robotics Brand = Credibility Before Product
A pre-launch startup with no product on the market, no press, and no track record. The logo had to do the vouching.
Tech — Robotics — Logo Design — Brand Identity
Green Affinity — Ecology Magazine Identity
Ecology publishing runs on the same visuals: leaves, earth tones, a globe in someone's hands. None of it reads as serious.
Editorial — Brand Identity — Social Impact
Eau de Saint-Tropez — Men's Grooming Packaging
Premium men's skincare packaging, built on restraint instead of the category's usual ruggedness.
CPG — Packaging — Lifestyle
Acutis Biosciences — Biotech Brand Identity
14 investor meetings · $2.1M seed raised · 5 clinical partnerships · 9 months
Biotech — Brand Identity — Science — AI-Assisted
Evolve Medical — Anti-Aging Brand Identity
Anti-aging clinics have to look expensive and look medical at once. Most pick one and lose the other.
Healthcare — Beauty — Brand Identity — AI-Assisted
Wine Atmosphere — Bilingual Wine & Lifestyle Magazine
A French wine magazine that had to read the same in two languages on the same page. Two languages, two rhythms, one grid. That is the whole job.
Editorial — Print Design — Brand Identity
Villa Baulieu — Luxury Winery Visual System
Luxury Provence winery identity, built to work at bottle, estate, and international scale.
Luxury — Hospitality — Packaging
Fragrence75 — Cosmetics Packaging, Premium From Day One
Launch packaging for a cosmetics brand with no existing equity. Shelf-ready from day one.
Beauty — Packaging — Product Launch
F-Mag — French Trend Fashion Magazine Identity
French fashion magazine identity, built to stay consistent at high volume without losing craft.
Fashion — Editorial — Magazine Design — Print — AI-Assisted
Altruist — Culture Magazine Editorial System
Paris culture magazine identity, built to move fast without losing a considered voice.
Editorial — Magazine Design — Print — Brand Identity — AI-Assisted
ILCV — Clinic Brand System for Clinical Growth
Multi-location clinic brand system — one identity, many doors, no fragmentation.
Healthcare — Brand System — Multi-location
APGX — Pharmacogenomics Lab Identity
Pharmacogenomics lab identity, translating complex science into something a non-specialist can trust at a glance.
Healthcare — Brand Identity — Science — AI-Assisted
Influence Clothing — Contemporary Fashion Identity
Fashion label identity built on a distinct point of view, not trend-chasing.
Fashion — Brand Direction — Visual Identity
Le Formal — Restaurant Brand Identity
French-inspired restaurant identity, calibrated to set the right expectation before a guest walks in.
Hospitality — Brand Identity — Craft
Brisk Teaching — AI Education Brand Identity
AI education platform identity, built on warmth over the category's usual clinical or futuristic tone.
Tech — AI — Brand Identity — AI-Assisted
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