I Build Brands That Hold Up.

Senior Creative Director and Brand Designer with 15+ years of experience. I work at the intersection of strategic thinking and high-craft execution, from logo to system, from brief to final file.

Nofaaa Therapeutics — Biotech Brand Identity
An early-stage precision medicine company needed to look credible before the science was proven. I built a typographic identity and visual system designed to hold up across investor decks, clinical materials, and future commercial contexts, restraint as a strategic choice, not a limitation.
Healthcare — Brand Identity — System Design
Toxicology Lab Rebranding — Clinical Authority
A toxicology lab with strong science but a dated visual identity was losing ground to better-branded competitors. The rebrand repositioned the organization as a clinical authority, rigorous, modern, and immediately legible to both physicians and institutional partners.
Healthcare — Rebrand— Clinical
Biipi — Smart Robotics Brand Identity
The brief was deceptively simple: a logo for a robotics startup that needed to feel both intelligent and approachable. The resulting mark attracted attention from Samsung and Bose, proof that the right visual language can open doors before a product ships.
Tech — Logo Design — Brand Identity
Green Affinity — Ecology Magazine Identity
An ecology publication needed a visual identity as serious as its journalism, one that could position environmental discourse as credible and culturally relevant without resorting to visual clichés. I built the typographic system, editorial language, and brand architecture from scratch.
Editorial — Brand Identity — Social Impact
Eau de Saint-Tropez — Men's Grooming Packaging
A men's skincare brand positioned on Mediterranean lifestyle and premium craft needed packaging that felt genuinely luxurious, not aspirationally so. The visual system balances restraint with warmth, translating a specific sensory world into a coherent product identity.
CPG — Packaging — Lifestyle
Acutis Biosciences — Biotech Brand Identity
A biosciences company operating at the intersection of diagnostics and innovation needed a brand that communicated both scientific credibility and commercial ambition. The identity system was built to scale alongside the organization, from lab to market.
Biotech — Brand Identity — Science
Evolve Medical — Anti-Aging Brand Identity
Anti-aging clinics sit at an awkward intersection: too clinical and they feel cold, too aspirational and they lose credibility. This identity navigates that tension, warm enough to attract patients, precise enough to earn their trust in a medical context.
Healthcare — Beauty — Brand Identity
Wine Atmosphere — Bilingual Wine & Lifestyle Magazine
A bilingual wine and lifestyle publication needed a visual system that could hold the sensory world of wine without becoming decorative. I built the full editorial identity, masthead, typographic hierarchy, layout logic, designed to work across both English and French editions.
Editorial — Print Design — Brand Identity
Villa Baulieu — Luxury Winery Visual System
A luxury winery and hospitality estate needed a brand identity that could live on a bottle, on signage, and in the experience of being there. The visual system was built around the architecture and terroir of the estate, specific, restrained, and unmistakably premium.
Luxury — Hospitality — Packaging
Fragrence75 — Cosmetics Packaging Design
A new cosmetics launch needed packaging that could hold its own at retail, distinctive on shelf, consistent across SKUs, and premium enough to justify the price point. The design system was built for scalability from the first product run.
Beauty — Packaging — Product Launch
F-Mag — French Trend Fashion Magazine Identity
A French fashion magazine needed a complete editorial identity, logo, layout system, and typographic voice, that felt premium and consistent across a high-volume publishing schedule. The system balances fashion-forward aesthetics with production-ready reliability.
Fashion — Editorial — Magazine Design — Print
Altruist — Culture Magazine Editorial System
A Paris-based hybrid culture publication needed a visual identity and editorial system that could hold together across radically different content types without losing its edge. I built the logo, typographic architecture, modular grid, and illustration direction, designed for both editorial craft and production speed.
Editorial — Magazine Design — Print — Brand Identity
ILCV — Clinic Brand System for Clinical Growth
A multi-location clinical organization needed a brand system that could hold together across sites, staff, and patient-facing touchpoints without requiring constant creative direction. I built a scalable visual system designed to grow with the organization rather than fight it.
Healthcare — Brand System — Multi-location
APGX — Pharmacogenomics Lab Identity
Pharmacogenomics is a discipline most patients have never heard of, which makes the brand communication challenge both harder and more important. The identity was designed to translate precision medicine into visual clarity, signaling scientific depth without requiring a PhD to understand it.
Healthcare — Brand Identity — Science
Influence Clothing — Contemporary Fashion Identity
A fashion label with a strong aesthetic needed a visual identity to match, one that felt considered and culturally current without chasing trends. I developed the logo, visual direction, and brand language to give the collection a recognizable point of view.
Fashion — Brand Direction — Visual Identity
Le Formal — Restaurant Brand Identity
A restaurant brand rooted in French craft and contemporary restraint needed an identity that communicated quality without ornamentation. The visual language does what the best restaurant design always does, it makes you feel the experience before you arrive.
Hospitality — Brand Identity — Craft
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