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Logotype & Brand Design
for a Cultural Event

Artimed, atelier de projets & fabrique des envies, France

Client request

The Association collaborated with renowned sailor Titouan Lamazou on a professional insertion project and sought a strong visual identity to promote their cultural and pedagogical event.

Approach & solution

I designed a graphic identity inspired by Lamazou’s sketches, reflecting how ideas and projects take shape in life. The sailing world played a significant role, symbolizing the dreams and realities this event aims to evoke.

Work I have done

Design the Core Brand Elements

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  • New Logo and Tagline
    Developed a fresh, captivating logo and tagline aligned with the new brand identity
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  • Brand Guidelines
    Created a detailed brand style guide outlining logo usage, color palette, typography, imagery style, and tone of voice

Produce Print Collateral

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  • Business Essentials
    Redesigned business cards, letterheads, envelopes, and stationery to match the new brand
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  • Marketing Materials
    Designed brochures, flyers, posters, and banners incorporating updated branding elements.

The result was a cohesive and impactful visual identity that seamlessly reflected the essence of the collaboration with Titouan Lamazou.
The new logo, brand guidelines, and revamped collateral helped elevate the Association's cultural and pedagogical event, fostering greater recognition and engagement.
The updated digital and print assets ensured consistent branding across all platforms, enhancing overall visibility and professionalism.

Results  Obtained

Letter Head

Invitation Flyer

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